It becomes a question of data and the web, and a question of how to control it.
Considering the current Google+ hype, I would like to start a discussion about self-ownership and personal sovereignty in the age of the digital self.
Of course, most web evangelists (and especially the marketers among them!) are happy to see a new social network emerging. I agree with them in so far as having a decent competitor to Facebook isn’t a bad thing. I have my doubts about what we should actually do with these networks, though: If we use them solely for marketing, they are boring. But if we use them to post all our thoughts and digital creations, they might turn out to be perilous.
Why? Because they reduce our sovereignty by taking over our data! Because the stuff we post on Google+ and Facebook and Twitter might end up not being our stuff anymore. To a certain degree, it becomes the stuff of corporate blogging silos.
Why Should You Care?
If you’re okay with sharing your personal interests and preferences with any advertiser who’s willing to pay, you will probably care less than those of us who aren’t.1
If you’re also okay with being vulnerable to ‘broad and wide’ hacking attacks and security issues, there’s probably even less reason to care. For example, all (!) Dropbox accounts were open to anybody who entered any (!) password during several hours, after a programming change introduced a bug into their software back in June. Good for you if you encrypt your data on your own computer rather than on the Dropbox servers.2
Stay with me, though: Even if you don’t care about advertising and hackers, there’s still another thing to consider:
Do you want to be able to take your data with you once ________ (Enter your favorite web company here) ceases to exist (or simply ceases to interest you)? If so, can you?
Depending on the company and application, this may be easier, harder, or totally impossible!
It’s certainly something to consider: Even huge companies can crash – giants like Google and Facebook included! So you might want to make sure your data is yours to take along.3
A Question of Sovereignty
Corporate blogging silos are not necessarily evil just because they are corporate. They just aren’t under your control.
If you’re not in control, you’re not the sovereign. And if you’re not the sovereign, someone else is.
Here is your data.
And there is some corporation – good or evil, big or small, cool or lame – who thinks it owns it.
And, maybe, there’s someone else: A government interested to take a sneak peek.
Dave Winer writes:
We’ll do much better if there are a million personal blogging silos instead of one or two huge corporate blogging silos. The corporate ones are too easy for governments to control without the people knowing they’re being controlled.
True words: Facebook may just hand your data over to the government if someone requests it. If you have your own server, though, broad access becomes much more difficult, because they have to deal with every single user individually.
Do you remember when Amazon remotely erased a couple of Orwell books from the Kindles of their clients – just because they were worried about some copyright bullshit?
These days, cloud computing is getting bigger and bigger. What if suddenly all of your music is gone, just because some robot found a pirated album in your MP3 collection? Or, worse, all your documents get deleted? Just because Steve Jobs decides to wipe your iCloud, faster than you can say “Boom“?
Sure, this might seem like a crazy dystopia – but I’m afraid it’s not.
I’m not saying this will happen – but it certainly could. I simply like to be in control, and I like to be prepared.
How to Own Your Data: 3 Modest Proposals
Here are three first steps every internet user can take to maintain her data under control.
1. Own Your Mails
Do you really want a Gmail address? Like, forever? If you think Google is cool and fast and convenient, and it always will be, just think about what happened to Yahoo, or how outdated AOL addresses look nowadays.
Here’s a simple solution:
- Register a domain. (Cost: $10 per year or so)
- Get a hosting plan. (Cost: Depends. $10 a month will certainly do the job, but if you only care about mail, there are cheaper options.)
- Create an address that is under your control and will be yours for as long as you want.
The good thing about this set-up is that you can always switch providers and the hosting later, while still maintaining the same address. If Gmail gets closed one day, in contrast, it’ll be gone for good.
As for recommended companies, I am a customer of Macbay and Dreamhost. They both do a decent job, and they allow me to create as many email addresses for my domains as I want. They even provide practically unlimited storage. Plus, I can download all my mails to my own computer, while still being able to access them through their respective web interfaces.
If the server rooms of these companies burn down tomorrow, I’ll have my mails right here on my computer.
If my computer dies, I’ll have my mails on their servers.
And for the improbable case that my computer dies while their server rooms burn down, I’ll still have my personal backups.
((You might also want to consider signing up with a paid mail provider like Fastmail. Marco Arment did that, and he seems to be quite happy. I bet he gets more mail than you and me and our mums together.))
2. Own Your Creations
Do you publish anything online? If so, do you publish your stuff exclusively on Facebook, Flickr, Google+ or Twitter?
Then please consider getting a “real” blog. You don’t necessarily have to host it on your own.4
Even if you just sign up on WordPress.com, you still have more control than in most of these social networks: You can download your stuff and use it as you please. You can import, export, reimport, design, redesign everything, according to your taste. You can publish whatever you want, and you maintain all your rights. If you want, you can take your creations to another provider or platform, delete them, or even print them to make them part of your 10-volume autobiography. Cool stuff.
3. Own Your Bookmarks
Most popular bookmarking sites let you export your data. One that goes a step further is Pinboard: If you pay a small fee, it will archive all sites you ever bookmark, including images, PDFs and other elements – and it also allows you to take all that data with you, by downloading it to your computer.
With this service, you basically get a personalized and searchable archive of your entire web history, ready to take along. No more “Sorry, this page doesn’t exist” anymore. If I really start to work on my PhD thesis, this is definitely an upgrade I will get!
This article was inspired by this post by Dave Winer.5 Of course, the three steps I propose aren’t a solution for everything or everybody. They are merely a starting point, together with my older thoughts on how to fix the web. When it comes to what else to do, I am as much a dilettante as you might probably be.
If you believe data sovereignty matters, though, please share your thoughts, ideas, and questions in the comments, and I’ll be happy to follow up on this!
- Here’s how this whole market might get centralized. A German Google spokesperson is suggesting there will be one all-embracing opt-out, what certainly would be a nice thing. [↩]
- Of course, hacks and security issues are very real for any cautious end user, too. Plus, it’s harder for an individual to keep up with security issues than it is for a professional team. The difference is that your personal server probably won’t become a target of any ‘wide and broad’ hacking attack, as for example the Playstation Network. [↩]
- Google offers this in a transparent and also very comfortable way here. Twitter will only let you access your last 3200 tweets through external applications. Facebook, as far as I know, has some kind of “export your data” feature, but apparently it’s not as usable as it should be. In practice, anyway, just exporting your contacts can be harder than expected, because companies of course have an interest to keep you locked in! [↩]
- Admittedly, that’s quite a pain in the ass. I mean, it’s great as long as everything works. But once it doesn’t anymore, at least I will be doomed up for a learning experience. [↩]
- And by this. And by this by Marco Arment, too. [↩]